Amazon ‘enhances’ reviews with AI while Snap’s goes rogue

Amazon AI

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of the last week’s stories in the world of machine learning, along with notable research and experiments we didn’t cover on their own.

Amazon announced that it’ll begin tapping generative AI to “enhance” product reviews. Once it rolls out, the feature will provide a short paragraph of text on the product detail page that highlights the product capabilities and customer sentiment mentioned across the reviews.

Sounds like a useful feature, no? Perhaps for shoppers and sellers. But what about reviewers?

I’m not going to make the case that Amazon reviews are a form of high art. On the contrary, a fair number on the platform aren’t real — or are AI-generated themselves.

But some reviewers, whether out of genuine concern for their fellow shopper or an effort to get the creative juices flowing, put time into crafting reviews that not only inform, but entertain. Summaries of these reviews would do them an injustice — and miss the point entirely.

Perhaps you’ve stumbled upon these gems. Often, they’re found in the review sections for books and movies, where, in my anecdotal experience, Amazon reviewers tend to be more… verbose.

Facebook
Twitter
LinkedIn

Read more blog